UXAudit.Now vs Baymard UX-Ray
The depth of Baymard's research, without the enterprise contract.
Baymard's UX-Ray is the gold standard for e-commerce UX research — and it's priced like one. UXAudit.Now matches Baymard's research depth on e-commerce (700+ guidelines), and covers four more platforms Baymard doesn't touch — at self-serve pricing.
TL;DR — when to pick which
Pick UXAudit.Now if
You ship more than just an e-commerce store — SaaS dashboards, marketing landing pages, a corporate site, or a chatbot — and you want a single tool that audits all of them. You also need self-serve pricing without an enterprise sales cycle, and you want results in 5 minutes, not after a demo call.
Pick Baymard if
You run a large enterprise e-commerce operation, you have a six-figure UX budget, and you want the deepest ecommerce-only research database in the industry with hands-on access to Baymard's expert UX consulting services. Baymard's research is genuinely world-class.
Side-by-side
| Feature | UXAudit.Now | Baymard |
|---|---|---|
| Platforms covered | 5 (E-Com, SaaS, Corporate, Landing, Conv-AI) | E-commerce only |
| Self-serve pricing | $0–$499/mo, instant signup | Enterprise sales, $9,500+/yr |
| Research-backed guidelines | 1,450+ across 5 platforms | 700+ ecommerce |
| Time to first result | 5 minutes (signup → audit) | Demo required |
| Free tier | 30 credits, no card | Demo only |
| Audit modes | Manual + AI Agent + 8 Smart Plugins | Snapshot + expert audit upsell |
| Conversational AI audit | ✓ blue ocean | — |
| Industry benchmark | ✓ Pro+ | ✓ |
| GDPR · self-hosted option | ✓ | ✓ |
| 14-day money-back | ✓ | — |
| Best fit | Product teams, agencies, freelancers, mid-market | Enterprise e-commerce |
Where UXAudit.Now is stronger
Multi-platform coverage out of the box
Baymard is e-commerce only. If your stack includes a SaaS dashboard, a marketing landing page, a corporate site, or a chatbot, you'd need four more vendors. UXAudit covers all five with one subscription.
Self-serve pricing for real teams
Baymard's published entry is $9,500/yr. UXAudit starts at $0 and tops out at $499/mo — a price the same designer or product manager who'd buy Figma can approve without procurement.
Conversational AI is a blue-ocean differentiator
Chatbots and LLM-powered conversational UI need their own audit guidelines — turn-taking, fallback, disclosure. We have 100+. Baymard, like everyone else, has none.
Where Baymard is stronger
Honest answer: no tool is best at everything. Here's where Baymard has the edge, and when you'd pick them over us.
Brand authority in enterprise e-commerce
71% of Fortune 500 ecommerce companies use Baymard's research. If your stakeholders need to see 'Baymard certified' on the slide, you can't out-brand them. We can match the depth on e-com, but not the institutional gravitas.
Expert UX consulting services
Baymard sells human-led audit engagements alongside the snapshot product. We're a software-only product today — if you need a senior UX consultant in the room, Baymard offers that path.
Common questions
Have you actually used Baymard?
Yes. Baymard's research is excellent and we cite it in our own guideline derivations. Our 700+ e-commerce guidelines overlap meaningfully with Baymard's, but we extend further into post-purchase, account flows, and mobile-specific patterns, and we update faster (continuous vs annual research cycles).
Is your e-commerce coverage really as deep as Baymard's?
On guideline count, yes (700+ each). On the specific micro-patterns Baymard is famous for (e.g., 28% of sites missing applied-filter overview), we may catch fewer edge cases than they do — they've been at this longer. For 90% of e-commerce audit needs, the coverage is equivalent; for the remaining 10%, Baymard's depth shows.
Can I just use the Baymard guidelines and audit my site myself?
You can — Baymard publishes a lot for free. But translating 700+ guidelines into a structured audit takes a UX expert ~2 weeks per site. Our AI agent + manual review tool do that work in 5 minutes per site. Both Baymard and UXAudit exist because manual application doesn't scale.
Do you have an enterprise tier with services like Baymard's?
Our Enterprise plan covers unlimited audits, white-label PDF, SSO, and unlimited seats at $499/mo. If you need bespoke consulting on top, we can refer you to research partners or pair Enterprise with a fixed-scope engagement. Talk to us.
What if I want to migrate from Baymard to UXAudit?
Start with our free tier on one e-commerce property to validate parity. If it meets your bar, run audits on the other platforms (SaaS, landing pages, corporate) Baymard doesn't touch — and consolidate vendors. We've had several customers do exactly this transition.
Stop guessing. Start auditing.
Run your first UX audit in 5 minutes. No credit card. 30 free credits to explore every platform — SaaS, E-Commerce, Corporate, Landing pages, and Conversational AI.
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