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E-Commerce UX Audit

Audit the friction killing your conversion — checkout, PDP, search, and more.

UXAudit.Now ships the deepest e-commerce UX coverage in the market — 700+ research-backed guidelines mapped against thousands of observed user struggles. Run an audit on any storefront in 5 minutes.

700+ research-backed guidelines · 5 min audits · No SDK, no code snippets

What we audit on e-commerce sites

Product detail pages: image gallery, variant selection, stock & shipping signals
Search & filters: query understanding, no-result recovery, applied-filter visibility
Cart & checkout: guest flow, address forms, payment options, error recovery
Account & order tracking: order status, returns, account security flows
Navigation & category architecture: depth, breadcrumbs, mega-menu hygiene
Trust signals: reviews, badges, shipping/return clarity, social proof
Mobile commerce: tap targets, sticky CTAs, mobile checkout patterns
Performance & a11y: CrUX core web vitals, axe-core, perceived responsiveness

The most common e-commerce UX failures we catch

1

Cart abandonment driven by hidden shipping cost

Sites that surface shipping cost only at the payment step lose 18–24% of carts. We flag this in the audit and recommend the in-context shipping estimator pattern.

2

Filter & sort confusion on category pages

When applied filters aren't shown in an overview, 28% of users don't realize they're filtering at all. We catch missing breadcrumb-style filter chips, ambiguous sort labels, and dead-end no-result states.

3

Guest checkout buried behind account-creation

Forcing account creation pre-purchase remains one of the top three conversion killers. The audit checks for guest-checkout availability, prominence, and the post-purchase account-create offer.

4

Product page missing the 'why this product' summary

Dense feature lists without a single-glance value summary force users to scroll-hunt. We score PDP signal density and recommend the Baymard-style 'product summary' pattern.

E-Commerce UX audit — FAQ

How does this compare to Baymard UX-Ray?

Both cover e-commerce UX deeply (700+ guidelines on our side, similar on theirs). UX-Ray is enterprise-priced and ecommerce-only; UXAudit.Now starts at $0 and also covers SaaS, Corporate, Landing pages, and Conversational AI. If you need only ecommerce audits at enterprise scale, both are credible — if you ship multiple surfaces or want self-serve pricing, we're built for that.

Do you crawl product variants and category trees?

The AI Audit Agent visits and screenshots up to N pages per audit depending on plan (Pro: 50, Enterprise: 250+). For full-catalog continuous monitoring, talk to us about Enterprise.

Can I audit a Shopify, WooCommerce, or custom storefront?

Yes. Our audits work on any public URL — no SDK, no theme integration, no platform-specific install. We've audited storefronts on Shopify, WooCommerce, Magento, custom React + headless, and bespoke stacks.

Does the report explain how to fix what you find?

Every finding is mapped to a guideline, with the research citation and a recommended fix pattern. On Pro and above you also get 'Recommended next steps' — a prioritized fix list ranked by likely conversion impact.

Stop guessing. Start auditing.

Run your first UX audit in 5 minutes. No credit card. 30 free credits to explore every platform — SaaS, E-Commerce, Corporate, Landing pages, and Conversational AI.

Run a free UX audit
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