Landing Page UX Audit

Audit the message-match, CTA strength, and proof patterns moving conversion.

Marketing landing pages live and die on first-screen clarity, single-CTA hygiene, and proof placement. UXAudit.Now ships 200+ landing-specific guidelines built from observing real visitors on real campaigns.

Run a free Landing Page audit See pricing

200+ research-backed guidelines · 5 min audits · No SDK, no code snippets

What we audit on landing pages

Above-the-fold message clarity: headline match to ad/source, value summary
Single-CTA hygiene: primary action prominence, distraction count, friction
Social proof placement: logos, testimonials, case-study density, freshness
Form-field friction: required vs optional, autofill support, mobile keyboards
Scroll-depth proof: signal density at 0%, 50%, 75%, 100%
Trust signals: guarantees, security badges, press mentions, customer count
Mobile responsiveness: tap targets, sticky CTA, scroll-snap behavior
Page weight & LCP: hero image budget, font-load strategy, third-party drag

The landing-page UX failures we catch most often

1

Headline doesn't match the ad that brought the visitor

Ad says 'Free shipping on orders over $50', landing page leads with 'Premium quality goods'. The audit catches message-match breaks that quietly destroy paid-traffic conversion.

2

Five competing CTAs above the fold

Newsletter signup, demo book, free trial, contact sales, and the chat widget — all visible, none dominant. We score CTA hierarchy and recommend the single-primary pattern.

3

Social proof that screams 'placeholder'

Lorem-ipsum-feeling testimonials, generic logos, no quote attribution. We flag low-quality proof and recommend the format real visitors actually trust.

4

Forms with 9 required fields when 3 would do

Every extra field drops form completion ~7%. The audit measures field count, required vs optional density, and the 'why we need this' annotation rate.

Landing Page UX audit — FAQ

Can I audit a landing page behind a paywall or login?

Pro and above support authenticated audits — provide test credentials and the agent will run an authenticated audit. Free and Starter audits target public URLs only.

Do you score variant landing pages from A/B tests?

Yes — each variant URL gets its own audit. Many teams run audits on the winning variant after a test to find the next optimization frontier.

Is this useful for SaaS marketing pages vs ecommerce landing pages?

Yes — landing-page guidelines apply broadly, but if you want SaaS-specific deep coverage (pricing pages, free-trial pages) check the SaaS platform set, and for ecommerce category/PDP landing pages use the E-Commerce set.

What about page speed and Core Web Vitals?

Every audit includes a Smart Plugins run — CrUX field data, simulated Lighthouse-equivalent scores via PageSpeed Insights, and axe-core accessibility. LCP / INP / CLS are reported alongside UX findings.

Related platforms & solutions

vs Hotjar (audit vs analytics) E-Commerce SaaS & Web Apps Corporate Smart Plugins Pricing

Stop guessing. Start auditing.

Run your first UX audit in 5 minutes. No credit card. 30 free credits to explore every platform — SaaS, E-Commerce, Corporate, Landing pages, and Conversational AI.

Run a free UX audit
Details
14-day money-back GDPR · self-hosted Cancel anytime Secure via Stripe
Dashboard